Never before has the voice of the customer been more important—and surveys are at the core of our feedback efforts. They provide a great opportunity to discover what our customers think of what we do—and what their expectations are.
Surveys offer the facts on which we build our CX efforts. What we learn from our surveys lays the foundation for the roadmap that tells us where to take our programs—all while providing us with the benchmarks needed to gauge our progress along the way.
In my latest CustomerThink blog, I offer CX professionals a few fundamentals for designing and building great surveys.