Do your customers know you are really listening to them?
These days it’s more important than ever that organizations respond in a timely manner to their customers’ concerns and ideas. It’s quite likely that customer surveys have provided a valuable reference point for any other feedback-gathering initiative your organization has taken.
When you are ready to go beyond the survey, you have some great options. Some of these are traditional and others leverage new technology tools that give remarkable and immediate insight into how customers feel about their interactions with your company.
In my new blog for Customer Think, I discuss five methods that can help you gain a clearer understanding of what is affecting your customers.