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Entries Tagged ‘Survey Research’

10 Lessons Learned from Voice of the Customer Trenches: How to Design and Build a Great Survey

Surveys play a vital role in customer experience (CX) and are often referred to as the “backbone” of a successful program. While there are many ways to gather information from customers and consumers, surveys serve as a very important tool in collecting and managing feedback.  As an experienced CX professional, I can tell you firsthand […]

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Global Study Reveals Resounding Need for Human Touch in Today’s Digital First World

More digital and automation is what consumers want, right?  Well not so fast.  Consumers around the world have spoken—and more than four out of five of them believe speaking with a person will always be an important part of the customer service equation. Did you see that coming? The Verint study carried out by Opinium […]

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Verint Speakers: Humanizing Customer Engagement in a Digital World

CRM Xchange Virtual Conference November 3; Best Practices Roundtable Verint’s Rajeev Venkat, senior director, solutions marketing, will present “E2 = CEO” as part of the “Best Practices in 60 Minutes” roundtable at 4 p.m. ET with an emphasis on employees and the enterprise for successful Customer Engagement Optimization (E2 = CEO). Venkat will also discuss […]

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Customer Experience Quality: Measuring Effectiveness, Ease and Emotion

October 27th CXPA Webinar with Forrester to Explore the 3 E’s of CX Quality Effectiveness, ease and emotion are three key benchmarks to measuring the quality of your customer experience program. The latter is an especially powerful indicator of customer loyalty, not to mention a key trigger that allows for immediate action. Knowing a customer […]

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Customers Driving Rules of Engagement for Financial Services: Infographic and White Paper

What did more than 2,000 American consumers tell us1 made a recent positive customer experience better than their experiences with other companies? 47% felt they dealt with my request quickly 34% said they understood my issue and history 33% felt the person they spoke to was able to make decisions without checking with their manager […]

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Verint Speakers: Keeping Customers Loyal and Employees Engaged

Putting the Customer First into Your Quality Efforts June 7; CRMXchange Virtual Conference Verint’s Donna Denehy, leader, global contact center and insurance business strategy team, is participating in this virtual conference with CRMXchange at noon EDT. Attendees will learn how the process of quality is evolving and how companies are modifying their training, coaching and […]

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The 7 Deadly Survey Sins and How to Avoid Them

If you are a fan of baseball, Kevin Costner or simply great movies, you probably have watched “Field of Dreams.” Costner’s character, farmer Ray Kinsella, hears a whispering voice while walking one evening in his corn field. “If you build it, he will come.” Ray, with innocent enthusiasm, builds a baseball field in the middle […]

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Wanted: Participants for TSIA’s Global Technology Survey

As part of its 11th annual Global Technology Survey, the Technology Services Industry Association (TSIA) is seeking feedback on 40 categories of tools used by professionals in customer support, professional services, education services, managed services, field service, service revenue generation and customer success. Open to everyone, the survey should take less than ten minutes to […]

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The National Association of Call Centers Wants You

Can you spare five minutes of your time? I have an opportunity for you to make your voice heard. The not-for-profit National Association of Call Centers (NACC) is gathering the data needed for continued contact center research in 2016. Although Saddletree Research is my primary business, I have worked under contract as research director for […]

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2016 Predictions: Get Back to the Basics

Over the past couple of months, I’ve been reading quite a few articles on 2016 predictions. Many of the write-ups speak to important topics: digital first, cloud, mobile, predictive, knowledge management, self-service, customer journey mapping and more. While I enjoy seeing what others predict, I thought I’d stick to something more pragmatic and write about […]

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