Tis the season to take stock of where things are—and CX programs are no exception.iStock-614738706_resized_2017_light bulb.png

The New Year is a good time to ask if your organization’s customer experience is reflecting well on your brand. Is there room for improvement? Over the years, one question has become an integral part of my process of closing out one year and beginning a new one: What will the brand’s promise and purpose be in 2017?

In my latest article for CustomerThink, I share why I think there’s a symbiotic relationship between CX and brands—and describe three significant ways that CX impacts your brand.

Read more for the details.