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Entries for the ‘Customer Experience Management’ Category

CX Can Make 2017 the Finest Year Yet for Your Brand: 3 Ways

Milestones are important reminders. What will your brand’s promise and purpose be in 2017, and where does the Customer Experience (CX) Program fit in? Perhaps more importantly, what should we as CX professionals consider about the brand? It’s no secret that the New Year is when most of us slow down for a moment to […]

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A Tool For Positive Change: Five Tips for Building a Customer Journey Map

Building a great journey map is not easy. In our experience, the best approach is to make the initial investment in a holistic map and its supporting customer data, and then drill down to solve transactional issues in the next phase. Holistic maps help us take the customer’s view—and that’s not always easy for a […]

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Verint Customer Experience Program Earns Two New Industry Honors

Here at Verint, Customer Experience remains at the forefront of how we operate. We have a thoughtful, dedicated CX initiative with broad cross-functional support and fantastic customer advocacy. A big part of this success is having a dedicated operational leader for CX.  Our own Nancy Porte, vice president of global customer experience, tirelessly commits her […]

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Is There Common Ground Between Customers and Brands on What Loyalty Means?

Organizations are amid a shift in customer handling philosophies in an age where interactions between customers and brands are occurring increasingly primarily through online and digital channels. The philosophy is customer experience. Brands are looking at the entire experience their customers are having and trying to first understand what the experience is and how to […]

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Delivering Great Customer Experience

Providing great experiences for customers has become an important goal for many companies today. They recognize that creating compelling experiences is the best way to attract, retain and delight customers; engage employees; and differentiate their company from the competition. As I have discussed in a previous blog for the Atlanta Business Chronicle, Bain & Company […]

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Getting the Customer Experience Right in 2017

Verint’s Ryan Hollenbeck recently spoke with Contact Center Pipeline about the art of balancing the digital and human elements of the customer experience. Organizations that strike this balance effectively can offer a broader range of customer service options to meet the needs that stem from constantly evolving customer preferences. Hollenbeck noted the following as he […]

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3 Ways CX Can Make 2017 the Finest Year Yet for Your Brand

Tis the season to take stock of where things are—and CX programs are no exception. The New Year is a good time to ask if your organization’s customer experience is reflecting well on your brand. Is there room for improvement? Over the years, one question has become an integral part of my process of closing […]

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Customer Experience: The Difference Between Failure and Success

November 17 CRMXchange Webinar to Explore the Difference between Customer Experience Failure and Success The difference between delivering a customer experience failure or success can be razor thin. A colleague worked with a technology company that differentiated their commodity services with a brand promise of superior customer support. The brand promise was difficult to prove […]

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A New Enterprise Approach to Process Improvement Drives Customer Value

Most process improvement initiatives start as a reaction to a missed goal in a division or workgroup. The managers overseeing this division decide to improve the process to try and improve outcomes. Yet, this approach may be flawed from the start. Improvements made in silos fail to account for activities related to the process that […]

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Global Study Reveals Resounding Need for Human Touch in Today’s Digital First World

More digital and automation is what consumers want, right?  Well not so fast.  Consumers around the world have spoken—and more than four out of five of them believe speaking with a person will always be an important part of the customer service equation. Did you see that coming? The Verint study carried out by Opinium […]

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